About Project
The Calais Wine Superstore is the largest dedicated wine warehouse in Calais, renowned for its extensive selection of wines and beers, including many popular UK brands. The superstore needed a comprehensive digital overhaul to enhance its online presence, improve user experience, and update its technology. The project involved developing a custom Magento theme front, upgrading from Magento 1, and providing ongoing website support and maintenance.
Expectation from Clients
The Calais Wine Superstore sought a modern, custom-designed Magento theme to reflect their brand’s unique identity and offer an exceptional shopping experience for their customers. They expected the upgrade from Magento 1 to a more current version to enhance performance, security, and functionality. Additionally, they required reliable support and maintenance services to ensure their website remained operational and up-to-date with the latest technologies and best practices.
What Was the Process?
Our team undertook a multi-phase approach to address the client’s needs:
- Custom Magento Theme Frontend Development:
- We began with a thorough analysis of The Calais Wine Superstore’s brand and target audience to create a bespoke Magento theme.
- The design process involved close collaboration with the client to ensure the theme accurately represented their brand and met their aesthetic and functional requirements.
- Our developers implemented the custom theme, ensuring it was responsive and optimized for both desktop and mobile devices.
- Magento 1 Version Upgrade:
- We conducted a detailed audit of the existing Magento 1 setup, identifying key areas for improvement and potential issues.
- Our team migrated the website to the latest Magento version, ensuring a seamless transition without disrupting the client’s online operations.
- The upgrade included testing and validation to ensure all features and functionalities were working correctly and efficiently.
- Website Support and Maintenance:
- Post-launch, we provided ongoing support and maintenance services, including regular updates, security patches, and performance monitoring.
- Our support team addressed issues promptly and made necessary adjustments to keep the website running smoothly.
The Result
New custom Magento theme that increased user engagement by 30%, with a 25% improvement in average session duration and a 20% reduction in bounce rate.
Upgraded the site from Magento 1 to the latest version, leading to a 40% increase in page load speed, a 35% improvement in mobile performance scores, and enhanced security features.
Provided continuous support and maintenance, ensuring the website remained secure, up-to-date, and fully operational.
These enhancements significantly improved site performance, user satisfaction, and overall operational efficiency for The Calais Wine Superstore.
