About Bragard
Bragard, founded by Henry Bragard in 1933, is a global leader in professional uniforms with a strong international presence. Originating in France, Bragard offers precision-engineered uniforms for restaurant, hotel, and bar staff, including chef’s jackets and aprons. These imported products are available for immediate nationwide distribution, supported by an optimized supply chain and seamless e-commerce integration, with no minimum order required.
Expectation from Clients
Bragard came to us to enhance its digital infrastructure to better cater to its diverse customer base in Brazil. Our primary objectives were to develop a custom product personalization configurator, which would offer dynamic and flexible customization options, ensure ongoing website maintenance to keep performance and security at their best, and implement a WhatsApp chat connect feature to streamline customer communication and support.
What was the Process?
We began by conducting a thorough technical assessment of Bragard’s existing website infrastructure and its specific business needs. This evaluation guided us in crafting customized solutions that aligned perfectly with Bragard’s operational goals and brand identity.
To meet the customization needs, we developed a custom product personalization configurator. This tool, built using a modular architecture, allowed users to select from a wide range of fabrics, colors, styles, and embroidery options. Our approach supported real-time updates, so user selections were accurately reflected in the product visualizations.
We also set up comprehensive website maintenance protocols to ensure continuous operation and optimal performance. This included implementing automated deployment pipelines for updates and conducting regular security audits to identify and address vulnerabilities. Our maintenance strategy featured monitoring tools to track key performance indicators (KPIs) and detect potential issues before they could impact the user experience.
For customer communication, we integrated the WhatsApp chat connect feature. We developed custom middleware to facilitate interaction between the website and the WhatsApp platform, ensuring real-time communication and message delivery. The chat feature was designed to be non-intrusive yet easily accessible, offering users direct support without interrupting their browsing experience.
The Result
The deployment of the custom product personalization configurator led to a 25% increase in user interaction metrics, with users spending more time customizing products and finalizing purchases.
The integration of the WhatsApp chat connect feature resulted in a 40% improvement in customer support efficiency, measured by reduced response times and increased customer satisfaction scores.
The implementation of rigorous maintenance protocols contributed to a 15% decrease in website downtime and technical issues, leading to improved reliability and a consistent user experience.
These technical advancements enabled Bragard to not only meet but exceed its operational objectives, reinforcing its reputation for quality and customer-centric innovation in the professional uniform industry.
