Latest Ecommerce Trends in 2020
E-commerce-the emerging trend in today’s era. This is going to be an epoch-changing thing. With the current fast world & the internet connecting world, the heights of trading have also changed. It’s a booming industry to rapidly grows each and every second in this world. Thus, it is enthralling and exhilarating to discuss E-commerce trends.
HEADLESS & API-DRIVEN E-COMMERCE
Headless is a solution that disjoins the website’s presentation layer from the backend ecommerce functionality to offer a malleable, seamless digital experience. It is a proceeding toward e-commerce that allows Large companies to look more limber and flexible for testing and experiment. By separating the frontend and the backend of their e-commerce experiences. Nowadays, Mobile share ecommerce trends are rapidly growing. Businesses are looking for the best way to get their share of the mobile ecommerce market. Today the benefits of Magento PWA may make it possible for some businesses to get the same functionality with PWAs.
A progressive web app is a headless technology that enables businesses to build web applications that have the look and feel of native mobile apps. All while using web technologies like JavaScript, HTML, and CSS. Also, PWA is an Umbrella term coined by Google engineers.
It can be done on the front end without disrupting or impacting the back end. That means it’s easier for agile organizations to have more flexibility to maximize e-commerce improvements without any workload. It works through an application programming interface (API) between front-end and back-end businesses’ web stores that manage the exchange of data.
Although, it also allows you to easily integrate new user interfaces into your front-end ecosystem and also make changes to them independent of your back end. This benefit ultimately means faster time to market, a more agile business, and a future-ready e-commerce strategy.
Moreover, Headless commerce platforms to consider as three names
- Magento : Magento 2 users can leverage Magento APIs, but will need to rely on a third-party web content management system (CMS) to handle large quantities of content at scale.
- Shopify Plus: Similarly, Shopify Plus users have access to APIs which can expose product information to third-party systems.
- Core DNA: Core DNA is an all-in-one headless commerce solution that can power omnichannel eCommerce experiences.
MOBILE SHOPPING
Mobile is nowadays accessible to the majority of the people. Ecommerce businesses are integral for designing and building their online businesses with mobile users in mind before desktop users. Desktop users become tiresome while operating their stuff for shopping and mobile gives more flexibility than desktop.
As it is said, “Time is money so use it preciously.” So this proverb is better to justify with M-Commerce by saving a lot of time.
With the increase in the number of smartphone users, mobile shopping is rising towards its peak. Survey shows that people around the globe spent about an average of 2 hours on social media platforms e.g. Instagram, Facebook, Twitter, Pinterest. Advertising on social media platforms is considered more effective rather than on websites, online stores. Optimization of the mobile page is also necessary in order to attract more users.
Payment gateways have provided UPI which is the most encouraging step for the digitalization of payment mode. For example, A Company creates an Instagram profile to sell its products and to collaborate with other companies for better opportunities in the nearby future. For example, Amazon, Flipkart has optimized the sites into mobile pages to give a convenient way to the user. Also, they provide different payment gateways to promote digital payment.
Voice Assistants and Chatbots
The current scenario is that Voice assistants rapidly grow in numbers by the day and sketch the future of chatbots. A chatbot is a computer program or artificial intelligence (AI) which operates a conversation via textual or auditory methods.
Chatbots have become the new definition of convenience. They are assisting people in all activities ranging from finding good deals online to transferring money to even buying cars. When enormous chatbots are accessed via virtual assistants such as Google Assistant and Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations’ apps and websites. It can be classified into usage categories that include conversational commerce (e-commerce via chat), education, entertainment, health, finance, news, and productivity.
Upcoming future trends will have the ability to revolutionize the world. AI, Faster internet connectivity, 5G technology will give new opportunities e.g. the voice assistant and chatbots will glorify the technology. Voice assistants recognize the voice and give necessary solutions according to it. Chatbots will be able to solve the query of the user which are also known as FAQs. Eventually, every person will create a futuristic world by fully functional personal assistants right in their pocket, making our world a more efficient and associated place to live and work.
Ecommerce Conversion optimization
It is the process by which a business increases the percentage of websites visitors who convert on available offers. If you have a 45% conversion rate, that means 45 of the people who visit your website actually convert out of 100.
The question is how do we optimize the Ecommerce conversion rate?
Here are some benefits of conversion rate optimization:
- Build more trust among your audience.
- Generate more revenue that you can inject back into the business.
- Better understand your customer’s wants and needs.
- Reduce customer acquisition costs.
- Improve brand perception.
UI/UX optimization is an important factor!
Nowadays, UI/UX is a crucial part of website development. It takes your website to better engagement for customers. Technology has immensely turned the table over the last few years. In the current scenario, the majority of people prefer filling shopping kitty sitting at the comfort corner of their home using a friendly and captivating e-commerce website. And the best part is that your order comes at your perfect delivery time.
It’s a human tendency to seek immediate attention when we come across abysmal things. UI/UX design gives more prominence to the abstract shape that is enough to bring the brand in limelight. The UX/UI of a website is necessary for creating an impact and applying the necessary changes to give the optimum user experience.
Augmented & Virtual Reality (AR & VR)
Online shopping has plenty of benefits: first of all, it saves your golden time to visit multiple stores to buy products, and it’s more convenient to research and price analysis in your home. Online shopping is now on a trend, every person needs a low price rate product and benefits and online shopping gives all of them. But still, there are some drawbacks customers cannot touch and feel the products before buying it. So, it’s difficult for them to sell furniture, clothing, and any other accessories before purchasing.
How AR & VR Changes the user experience?
Augmented Reality (AR) visualizes products in our life. For example, Warby Parker has launched an app that follows AR, so customers have more convenience to purchase glasses before ordering. Also, Burrow, a DTC furniture brand, uses this functionality for their customers to visualize their furniture to fit in their rooms. It provides 3D models in its app, so customers can easily understand its products. Moreover, Amazon also uses these technologies so shoppers can check out their furniture to fit in their living rooms.
Virtual reality is known as immersive multimedia or computer-simulated reality. It combines technology and experience design to create a completely immersive environment that makes users feel like they’ve truly entered simulated environments. It is equipped with a mobile app and special hardware. Buyers can enjoy all the opportunities provided by physical shops, such as trying on clothes as well as communicating with a personal assistant. Such a big example of Alibaba and Amazon have recently realized the power of virtual reality and started using it in shopping malls around the world.
To sum up, Virtual reality is the creation of a virtual environment presented to our senses in such a way that we experience it as if we were really there. It has both entertainment and conscious uses. The technology is becoming affordable and more omnipresent. We can expect to see many more innovative approaches for technology in the future and conceivably a fundamental way in which we communicate and work thanks to the possibilities of VR.
CONCLUSION:-
The entrepreneur always searches for change, responds to it, and explodes it as an opportunity. The above-mentioned top 5 ecommerce trends tell us to seek every piece of opportunity to progress. This same is implied in the field of E-Commerce which helps you to progress with tremendous speed. The future approach of ecommerce is absolutely going to be full of exciting changes and innovations for both businesses and buyers.
In a nutshell, keep improvising yourself and explore the undiscovered capabilities.
